How DTE Energy shifted its retail strategy amid COVID-19

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Apr 27, 2020
DTE Energy shares how they successfully shifted their retail programs and marketing strategies in reaction to COVID-19. In this webinar, we discuss:
  • Retail trends and consumer behaviors during the COVID-19 pandemic
  • How utilities are pivoting to meet customer needs during these exceptional times
  • How to leverage Demand Side Management program data to fuel eCommerce strategies


  • José Gonçalves, Principal Supervisor, Residential Energy Waste Reduction Programs, DTE Energy
  • Nancy Caplan, VP, Marketing & Engagement, Energy, ICF
  • Shana Doby, Senior Manager, National Products Team, ICF
  • Quinn Zeagler, Energy Analyst, ICF
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