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Sparking Participation through shared values and beliefs

Shared values and beliefs can drive customer acquisition and retention—while deepening the emotional connection consumers have with a brand.
Read our latest findings
Article

Drive participation and foster emotional loyalty through shared values

Article

Build lasting connections with consumers through shared values

Article

3 best practices for mastering customer experience transformation

Blog Post
Commercial marketing business within ICF Next becomes independent agency, Phaedon
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Article
The consumerization of healthcare and the vital role of communications
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Article
5 actions brands can take to unlock customer loyalty
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Article
Stop chasing trends and drive success through shared values
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Article
3 best practices for mastering customer experience transformation 
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Article
Integrating population health strategies into Medicare to enhance outcomes
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Article
Revolutionizing travel experiences: Gen Z and millennials embrace loyalty programs
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Article
During change, prioritize employee communications
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How brands can leverage nostalgia without living in the past
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Case studies

Case study

Sonesta's Travel Pass program reimagined for growth

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Case Study

Miller Lite LGBTQ+ history book

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Case study

Miller High Life gingerbread house campaign

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