Stakeholder engagement for environmental projects is often viewed as a required but limited activity, conducted in the middle of a project to satisfy compliance regulations. But we know that stakeholder engagement can—and should—be so much more. It should start early in a project’s lifecycle. Done well, stakeholder engagement allows you to tune into the conversation and use what people are saying to create tailored messages to key audiences, solicit input, and shape a project to be reflective of community interests.
Our stakeholder engagement strategies keep you ahead of potential pitfalls that can slow down your projects or stop you in your tracks.
We support clients throughout the project lifecycle with:
- Market analysis
- Audience segmentation
- Social listening and analysis
- Strategic communication and engagement planning
- Message development
- Public engagement and community outreach
- Input and public comments
- Website and collateral material design
- Media relations
- Event planning
- Continued assessment and realignment
- Trust and confidence building
A data-driven approach to stakeholder engagement
Leveraging the digital insights and analytics capabilities of our global marketing services agency, ICF Next, we analyze data to understand public sentiment and craft effective stakeholder engagement strategies and tailored messaging. Our methodology allows us to answer questions such as: How do we reach people? Are we reaching the right people? How many people did we reach? And once we reached them, did they engage with our message in a meaningful way? By listening to the data, and responding to it, we help you ensure project success.
We meet you where you are
We know each project is different. Some clients engage us before the environmental review process has begun to take advantage of our assessment and early engagement capabilities, and some tap us mid-project to ensure transparency and regulatory compliance. No matter where we plug in, our stakeholder engagement experts can meet your communication goals and enhance project outcomes.