Powered by world-class expertise in data, analytics, and anthropology, our consultants source and study extensive research, uncovering deep behavioral learnings. By understanding what our communities think, feel, and do, we determine competitive advantages and find where market opportunities exist. We then use these customer insights to unlock participation with our audience—sparking loyalty, advocacy, and identity.
Data and analytics
Our global team of analytics experts and data scientists work with zero, 1st, 2nd, and 3rd-party data to best understand a situation. They then go a level deeper to explain why, how, and what to expect next, so your business can react and capitalize in the future.
Business and brand
We revitalize brands by constructing elevated narratives and differentiated strategic positioning, inspiring consumers to participate and identify with them.
We’ve designed dozens of programs to drive participation from awareness through engagement. By constructing and studying the customer journey, we help brands find and attract new audiences and build two-way, reciprocal relationships.
CX and experience design
Our customer experience and experience design practice applies its broad depth of user experience to craft intuitive experiences that your consumers and employees crave across digital and IRL.
The most successful strategies are those constantly refined by the data and insights that inform them. Our analytics experts and data scientists understand that, now more than ever, agile approaches as well as real-time and ongoing optimization is critical. Why? Because as your customers evolve, your strategies need to evolve along with them.
“Marketers who are looking for an agency to develop a strong, first-party led data strategy and marry it to outcomes and experiences in owned channels will find a solid partner in ICF Next.”
— The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021
How we thinkExplore all ICF Next insights
In the news
CPG brands redefine consumer relationships and focus on emotional loyalty: Q&A with ICF Next
loyalty360.org Jan 11, 2022