Case Studies
Case Studies
Three UK

Inspiring Three to be more than a telco

male typing on his cellphone
Turning 10 million static accounts into a 10 million strong audience
LETS TALK

Challenge

As it was gaining customers faster than any other UK mobile provider, Three UK wanted to leverage these accounts to create new revenue streams.

Approach

Together with Three UK, we set the vision for a new customer channel of personalised, timely offers and rewards from Three and their partners. We developed a compelling value proposition for Three’s customers, Three themselves, and their partners. The result? Meet Wuntu—the offers and rewards app exclusively for Three customers.

How We Did It

  • Loyalty + customer marketing
    Loyalty + CRM strategy, Customer strategy + journey mapping, Customer lifecycle experience, Experience prototyping, Cross-channel marketing, Analytics, reporting + modeling
  • Strategy + transformation
    Strategic planning + vision setting, Customer acquisition + retention
  • Technology + channels
    Digital marketing strategy + solutions, Web and mobile app development + marketing, User experience management + design
Explore Capabilites
Three UK

Payoff

Wuntu makes Three more than just a telco. By giving Three’s customers special offers, Wuntu gives partners access to an engaged audience whilst creating a new revenue stream for the core business.
4
Downloads a Minute
1
MILLION
Users
1
Offer saved every second
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