Case Studies
Case Studies
Centers for Disease Control and Prevention

Advancing public health with the right tools

CDC antibiotics - health education
Slowing the spread of antibiotic resistance through public awareness

Challenge

With antibiotic-resistant bacteria on the rise, the Centers for Disease Control and Prevention (CDC) needed to combat and prevent life-threatening infections by raising awareness and changing public perception about the appropriate prescribing and use of antibiotics.

Approach

Working with the CDC, we launched the award-winning Be Antibiotics Aware campaign, which featured an Emmy-nominated public service announcement “The Right Tool” to send a memorable message to families and healthcare professionals about appropriate antibiotic prescribing and use. The campaign also targeted mommy bloggers as key influencers to help share our materials and information with their followers.

How we did it

  • Creative engagement
    Public relations, Social engagement, Design + production, Influencer marketing, Film
Explore Capabilities
CDC antibiotics flyer

Impact

Be Antibiotics Aware reached consumers and healthcare professionals through a targeted paid media campaign, exposing them to key antibiotics information right before and during the worst flu season the United States had seen in a decade.
100,000
material downloads
30
MILLION
reached

AWARDS + NOMINATIONS

Emmys Awards Logo
NAGC Logo
The Telly Awards Logo
Clarion Awards Logo
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