Centers for Disease Control and Prevention
Advancing public health with the right tools
Slowing the spread of antibiotic resistance through public awareness
Challenge
With antibiotic-resistant bacteria on the rise, the Centers for Disease Control and Prevention (CDC) needed to combat and prevent life-threatening infections by raising awareness and changing public perception about the appropriate prescribing and use of antibiotics.
Approach
Working with the CDC, we launched the award-winning Be Antibiotics Aware campaign, which featured an Emmy-nominated public service announcement “The Right Tool” to send a memorable message to families and healthcare professionals about appropriate antibiotic prescribing and use. The campaign also targeted mommy bloggers as key influencers to help share our materials and information with their followers.
How we did it
Explore Capabilities
Impact
Be Antibiotics Aware reached consumers and healthcare professionals through a targeted paid media campaign, exposing them to key antibiotics information right before and during the worst flu season the United States had seen in a decade.
100,000
material downloads
30
MILLION
reached
AWARDS + NOMINATIONS
Dive Deeper
Mobile health surveys may help identify—and combat—health misinformation
Learn more about how we’re using the latest tech to assess health behaviors.Let's talk.
