Centers for Disease Control and Prevention
Advancing public health with the right tools
Slowing the spread of antibiotic resistance through public awareness
Working with the CDC, we launched the award-winning Be Antibiotics Aware campaign, which featured an Emmy-nominated public service announcement “The Right Tool” to send a memorable message to families and healthcare professionals about appropriate antibiotic prescribing and use. The campaign also targeted mommy bloggers as key influencers to help share our materials and information with their followers.
How we did it
Public relations, Social engagement, Design + production, Influencer marketing, Film
AWARDS + NOMINATIONS