Good social drives social good
40-second stories support charitable initiatives
TSB wanted to raise awareness of its purpose and promote how the public could nominate local charities and directly benefit service users.
To engage audiences with the brand’s commitment to local charities, we designed a suite of 40-second films telling first-person perspectives from individuals impacted by TSB’s charity partnerships, which were promoted across social media channels.
How we did it
Social engagement, Film
Social media viewing habits meant we had to catch people’s eyes in the very first frame to keep them watching. And it worked. The social campaign brought 20,000 more clicks than TSB anticipated, and our engaging short films increased charity nominations to the initiative by 7 percent.
clicks (20,000 more than targeted)
increase in nominations from 2016
increase in clicks from 2016