Enriching lives, opening minds
How we did it
Public relations, Social engagement, Branded content + advertising, Experiential event design + management, Film
One of the most successful EU programs in history, Erasmus+ enabled millions of direct beneficiaries to boost their skills and perceive Europe as their playground. The Nothing but Plusses campaign was inspired by a very strong insight: Erasmus+ is not just a time in someone’s existence. It is a rite of passage that represents a ‘before’ and ‘after’ moment for people and communities.
We put Erasmus+ participants at the centre of the celebration and asked them to share their personal experiences from the program in the form of an equation. The result? The person they are today. The multi-channel campaign combined educational resources, live events, celebrity endorsements, interactive exposition stands, and lifestyle articles showcasing how Erasmus+ often represented a turning point in participants’ lives.