Case Studies
Case Studies
National Cancer Institute

Smoking stops with digital chops

women typing on her cellphone
the nation’s first and largest data-driven program to help people stop smoking through texts

Challenge

Deliver evidence-based resources to end smoking globally.
What happens when you bring together experts on tobacco control, mobile engagement and behavioral science? SmokefreeTXT. This 24/7, experience anticipates when and how smokers will struggle, and sends encouraging texts to help keep them on track.
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Solution

Improved SmokefreeTXT, a global public health program that would reach target audiences and provide engaging, reliable, and tailored digital content.
14
%
Quit Rate
(2x National Average)

Results

Maximized NCI's reach, generated positive behavior change, and produced a 14% quit rate for those who completed the program compared to the average national quit rate of 7%.
14
Smoking and health
text programs
213,000
subscribers
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