Case Studies
Case Studies
National Cancer Institute

Smoking stops with digital chops

women typing on her cellphone
the nation’s first and largest data-driven program to help people stop smoking through texts


Deliver evidence-based resources to end smoking globally.
What happens when you bring together experts on tobacco control, mobile engagement and behavioral science? SmokefreeTXT. This 24/7, experience anticipates when and how smokers will struggle, and sends encouraging texts to help keep them on track.
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Improved SmokefreeTXT, a global public health program that would reach target audiences and provide engaging, reliable, and tailored digital content.
Quit Rate
(2x National Average)


Maximized NCI's reach, generated positive behavior change, and produced a 14% quit rate for those who completed the program compared to the average national quit rate of 7%.
Smoking and health
text programs
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