Case Studies
Case Studies
California Resources Corporation

HQ: Everywhere

California Resources Corporation hard hats green background
Activating brand advocates among CRC colleagues
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Challenge

With over 5,000 employees and contractors throughout the state, California Resources Corporation (CRC) wanted to boost employee engagement and empower employees to become brand advocates.
“ICF Next brought to life CRC’s first mobile application, enabling our employees to easily access a wealth of company information and the ability to interact with each other.”
— Rich Venn, Director of Communications, California Resources Corporation
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How we did it

  • Strategy + transformation
    Organizational assessment, optimization + training, Change management + adoption, Digital enablement, transformation + deployment
  • Technology + channels
    Web and mobile app development + marketing, User experience management + design
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Approach

Informed and designed directly by CRC employees, we developed and implemented CRC2GO, an internally-focused mobile application that enables employees to access company updates wherever they are, post notable news for colleagues, and share company messages with their external networks. The platform uses familiar social media features to encourage staff to share questions, ideas, and work. A newsfeed keeps employees current on both brand and industry stories. Employees even have access to a library of talking points and infographics to share outside the organization.

Payoff

The app has become a new virtual hub for the enterprise, with typical app session lasting over four minutes. By making employee engagement as personal and relevant as the mobile phone, CRC reports fast and frequent sharing between staff across the state.
2.5X
times per week employees access CRC2GO
50
%
of employees have downloaded the app
4+
minute duration of typical app session
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