Driving a comeback strategy for BMW
Supporting BMW as they regained their No. 1 sales spot
BMW needed to re-engage colleagues, translating a transformative strategy and inspiring the entire business with a vision for the future.
We got to work with a campaign that spread across internal departments and dealerships. The goal: to create a market-leading customer experience. Through dealer engagement events, internal communications and promotional films, and executive coaching and speechwriting, we developed a powerful narrative that was delivered across multiple channels.
increase in new cars registered
in the first year working together