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Healthcare Payers & Providers

ICF helps healthcare companies engage consumers, improve health outcomes, and build long-term competitive advantage.

ICF delivers relevant and repeatable healthcare solutions designed to address healthcare market challenges and deliver client value. With our vast expertise in the commercial health sectors, we act as a trusted advisor and implementation partner to many of the most recognized healthcare brands in the United States.

With the addition of ICF Olson, ICF is positioned to provide unique and comprehensive solutions to the healthcare market by combining digital and interactive solutions with an award-winning, in-house marketing communications agency and technology solutions provider.

ICF's Healthcare Solutions Chart small

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Strategize. Implement. Optimize.

ICF constructs optimal solutions to meet the unique challenges for our clients:

  • Strategic roadmap implementation
  • Readiness assessment
  • Business intelligence and dashboard/reporting
  • Project management office oversight
  • Project execution management

Healthcare Solutions

Product and Service Portfolio Optimization

As reform is implemented, healthcare companies are launching new products and services for employers and consumers to find and select the coverage that best meets their needs. Healthcare organizations must integrate technological advances with new product and price offerings in an environment in a constant state of flux. ICF has the expertise and experience to optimize your portfolio.

  • New product launch and implementation
  • Product lifecycle management
  • Go to market execution
  • Portfolio rightsizing and simplification
  • Payer proposal support

Marketing and Communications

Don't let the challenges of healthcare reform outpace your level of consumer engagement. ICF builds engaging campaigns and outreach programs to deliver key messages to target customers, including hard-to-reach audiences. Let our successful, consumer-centric strategies help take your corporate communications and customer interaction to the next level.

  • Integrated campaign design and management
  • Customer journey mapping
  • Consumer marketing and engagement
  • Sales support and message development
  • Creative strategy and development
  • Earned, paid, and owned media execution

Business Transformation

The healthcare market is shifting from a volume- to value-based system—one which brings about positive health outcomes. Organizations that focus on providing patient-centered, quality healthcare are positioned for long-term success. Critical to your choice of health partners is selecting a firm that has experience implementing evidence-based strategies and one that has the deep health IT knowledge to integrate systems that will support your efforts. ICF is the partner who can deliver both.

  • Business process reengineering
  • Care transformation evaluation, roadmap, and execution
  • Data integration planning and execution
  • Medicaid expansion

Digital Services

Healthcare payers and providers are challenged with communicating changes and introducing new services while reducing complexity and increasing transparency. ICF helps refine your consumer strategy and engage your customers with interactive social media, gaming, and portal solutions—online or via mobile platforms.

  • Digital customer experience delivery
  • System integration
  • Creative UX design
  • Cloud managed services
  • Targeting, optimization, and measurement