ICF Next and Adobe: Goodlife gets fit going digital

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Jun 4, 2020

Watch GoodLife Fitness and ICF Next conduct a virtual roundtable where we discuss how GoodLife has focused on customer-centricity, fueled by the Adobe Experience Cloud, to drive accelerated growth and enhanced member experiences across all their digital properties.

You'll hear how they:

  • Enriched the GoodLife member experience through a deep understanding of the user journey to drive sign-ups and improved retention
  • Enhanced service discovery to promote additional member services at the optimal touchpoints
  • Increased member sales across both B2C and B2B demographics
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