Adobe Summit session: Fitness in the next normal

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Watch our on-demand session on how ICF Next teamed up with GoodLife Fitness to reimagine their member engagement and transform their digital experiences, which led to the creation of an additional line of revenue and a significant lift in member activity at the height of the pandemic. About the session:

Companies like Peloton, Mirror, and Tonal have taken the industry—and living rooms—by storm. But for many people, physical gyms are still the best way to get and stay in shape. GoodLife Fitness was already on a transformation to become the best “live” and “digital” fitness company before COVID-19. In a world in which your members can’t step foot in your gyms for an extended time period, how do you continue to meet their needs? You double-down on your digital transformation to connect with your members wherever they need you to be.

Hear how GoodLife Fitness:

  • Built a customer experience strategy for growth, even in a pandemic
  • Uses Adobe Experience Cloud solutions, including Adobe Experience Manager, Adobe Analytics, Adobe Campaign, Adobe Target, and Magento, to power B2C and B2B experiences
  • Is focused on member retention using digital channels in an industry that is plagued with high attrition
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