About ICF

Emily Merkle

Partner, Analytics and Data Science
Emily is an expert in data strategies and analytic solutions with more than 15 years of experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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Emily leads our global analytic team of engagement experts, data scientists, data visualization specialists and digital analysts. She’s responsible for developing and implementing analytic strategies for clients across multiple industries, from retail to hospitality to travel. She utilizes a mix of traditional analytics and advanced predictive modeling solutions to achieve client goals.

Throughout her career, Emily has led and developed data strategies, advanced analytic solutions, and data-driven insights that contribute to business growth for customer relationship management (CRM) and loyalty programs, marketing departments, and financial institutions. She supports clients in their analytic journeys to increase personalization and optimization of marketing, communications, CRM, and loyalty through advanced predictive analytics and a test-and-learn approach. She also manages the development of our analytic solutions within Tally®.

  • Certified SAFe® Agilist
  • MBA, University of Minnesota
  • B.A., University of St. Thomas