Emily Merkle

Emily leads our global analytic team of engagement experts, data scientists, data visualization specialists and digital analysts. She’s responsible for developing and implementing analytic strategies for clients across multiple industries, from retail to hospitality to travel. She utilizes a mix of traditional analytics and advanced predictive modeling solutions to achieve client goals.

Throughout her career, Emily has led and developed data strategies, advanced analytic solutions, and data-driven insights that contribute to business growth for customer relationship management (CRM) and loyalty programs, marketing departments, and financial institutions. She supports clients in their analytic journeys to increase personalization and optimization of marketing, communications, CRM, and loyalty through advanced predictive analytics and a test-and-learn approach. She also manages the development of our analytic solutions within Tally®.