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Deanna Peiffer

Principal

Deanna Peiffer recommends, develops and leads business-building strategies that increase consumer engagement, retention and growth. She leads service design initiatives for ICF’s government and commercial clients across industries.

Ms. Peiffer teaches organizations how to evaluate and measurably improve the quality of their customers' end-to-end experience, recommending strategies that lead to more rewarding interactions for customers and staff. She works with leaders across organizations to collaborate on common goals, socialize new concepts, motivate staff, and implement strategies and communications designed to impact behavior change.

Ms. Peiffer has an M.P.H in International Health from Tulane University and a B.A. in Marketing.

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