White Papers

Journey and Data Analytics

Aug 11, 2015

This ICF case study provides further insight and understanding of customer data using ICF's Strategic Intelligence Management System (SIMS) to collect, process, stitch together, and clean multiple client and nonclient datasets required to accurately define customer segments.

When collected and interpreted correctly, data can support the development of accurate customer segments. The data can inform decisions on how to effectively reach and engage customers, thus impacting and enhancing their overall experience. SIMS cost-effectively empowers organizations to segment customers and make smart, strategic decisions about customers' experience, execution, and personalization of outreach efforts and optimization of budgets.