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Navigating the Medicare Advantage customer landscape

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By Leah Sheveland, Laura Smith, and Pat Sheveland
Leah Sheveland
Partner, Healthcare
Leah Sheveland's Recent Articles
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Laura Smith
Partner, Commercial Healthcare
Laura Smith's Recent Articles
During change, prioritize employee communications Experts weigh in on the top marketing trends you need to know What health insurance consumers will expect in 2023
Pat Sheveland
Manager, Business Consulting
Pat Sheveland's Recent Articles
Key strategies for improving Medicare Advantage Star ratings Caring for the caregivers: The next generation (part two) Caring for the caregivers: The next generation (part 1)
At more than 26 million beneficiaries currently enrolled, Medicare Advantage (MA) enrollment is on a meteoric rise with no end in sight. And with the entire baby-boomer generation turning 65 by 2030, understanding how to engage this market is critical.

As the healthcare industry prepares for the next wave of baby boomers, we are releasing our first quarterly review to keep you informed on the latest trends and emerging technologies that will likely shape the MA landscape in the months to come.

Download our Q2 quarterly review to explore the latest on:

  • Notable differences within Baby Boomer age bands
  • The current reimbursement process
  • Modern answers for the modern caregiver
  • The latest cutting-edge technologies
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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Meet the authors
  1. Leah Sheveland, Partner, Healthcare

    Healthcare Leader with over 15 years of management experience. Specialized in leading cross-functional teams in the areas of payer operations, Medicare Advantage, retail health expansion, and strategy definition. View bio

  2. Laura Smith, Partner, Commercial Healthcare

    Laura is a Business Consultant with 20+ years management experience. With a passion for exceptional delivery and meaningful client relationships, she specializes in leading cross-functional teams in the areas of business operations, marketing and technology.  View bio

  3. Pat Sheveland, Manager, Business Consulting
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