Crafting better customer-centric strategies

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By Matt Silverman, Andrea Yetzer, and Justin Mackovyak

What do your customers really think about energy?

Watch this on-demand webinar to hear our experts unpack the most important findings from ICF’s groundbreaking 2025 Energy Customer Insights report—one of the largest utility customer research efforts of its kind.

Whether you lead demand response programs, design customer engagement campaigns, or influence regulatory strategy, this webinar will help you recalibrate based on how customers really think and feel.

What you’ll learn

  • Proven strategies for effectively communicating rate increases.

  • Which customer segments are most willing to adopt smart thermostats, EVs, solar, and more.

  • How ready customers are now—and where they still need education and support.
  • The biggest predictor of customer engagement with your programs.
Meet the authors
  1. Matt Silverman, Senior Partner, Integrated Communications
  2. Andrea Yetzer, Senior Customer Insights and Behavioral Science Researcher
  3. Justin Mackovyak, Vice President, Utility Strategic Enablement