Crafting better customer-centric utility strategies

We surveyed 10,000 energy customers nationwide to understand their views on electrification, load management, energy efficiency, and trust in utilities.

Join us for an interactive webinar where we unpack the most important findings from ICF’s groundbreaking 2025 Energy Customer Insights report—one of the largest utility customer research efforts of its kind.

Whether you lead demand response programs, design customer engagement campaigns, or influence regulatory strategy, this session will help you recalibrate based on how customers really think and feel.

What you’ll learn

• Proven strategies for effectively communicating rate increases.

• Which customer segments are most willing to adopt smart thermostats, EVs, solar, and more.

• How ready customers are now—and where they still need education and support.
• The biggest predictor of customer engagement with your programs.