Lauren is focused on brand development and customer marketing experience, and for the past decade, she has enjoyed working across myriad industries, such as travel and hospitality, retail/consumer packaged goods, and creator industries. She is known for her ability to synthesize large amounts of primary and secondary exploratory research and turn the data into actionable insights for clients that inform strategic recommendations.
Lauren works with clients such as Wyndham, Hilton, Amtrak, Sonesta, Fogo de Chão, Gabe’s, Metropolitan Airport Commission, TheBrandLab, J&J Gaming, and Darden Restaurants on real-world challenges ranging from economic development to product and market research. She also contributes to projects that include partner relationship management, competitive analyses, industry analyses, loyalty program designs, customer journey mapping, stakeholder interviews, and deep dives into trending topics.
Prior to joining our team, Lauren was in real estate and residential construction covering client, proposal, contract, and marketing management.
Lauren holds a master’s degree in business administration from the Carlson School of Management at the University of Minnesota.