Laura Smith

Within the full ecosystem of healthcare, Laura works with senior managers and product leads to tackle complex situations in this dynamic industry. She is particularly skilled in evaluating opportunities, identifying strategic direction, driving successful implementation, and managing through action planning.

Laura specializes in integrating cross-functional teams in the areas of organizational design, paid, earned and social media, member engagement and digital strategies. From launch to leader, she has led a variety of long-term projects in support of healthcare payers, providers, and medical device organizations.

Additionally, Laura’s background includes developing and executing successful awareness campaigns, uncovering brand value propositions based on consumer insights and brand activation. In the ever-changing healthcare landscape, she has an unwavering passion for addressing and solving challenges that keep her clients up at night.