Julia Dalla Rosa has 10+ years of experience in the areas of energy efficiency, DSM (energy and transportation) and sustainability. Her work has focused on partnership, solution and business development with electric and gas utilities, governments, big box retailers, industry associations and property managers and their service providers, to design and implement large scale, award-winning strategies for the residential and commercial sectors. Prior to ICF, Julia led business development for eastern North America for ecobee capturing smart thermostat and connected home projects with utilities and retail energy related to energy efficiency, demand response and revenue generation. She led business development and client account strategy at Summerhill, and has worked in-house at Toronto Hydro as a marketing consultant for the residential conservation and demand management portfolio. Julia is a founding board member of the Ontario Chapter of AESP and a past board member of PLMA. Julia holds an M.E.S focused on pro-environmental behavior change theory.