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Mary Carter

Vice President

Mary Carter has more than 12 years of experience providing strategy, marketing, and communications solutions to companies in various industries, including health insurance, financial services, and consumer packaged goods. She works with a portfolio of U.S. national and regional health insurance carriers and healthcare associations with an emphasis on healthcare reform and consumer engagement marketing strategy.

Prior to joining ICF, Ms. Carter worked at Blue Cross and Blue Shield Association (BCBSA) where she led the marketing communications team in planning, developing, and executing marketing strategies for various national programs, including consumer transparency, care delivery innovations, and retail partnerships. She also managed cross-functional teams focused on consumer engagement strategy, healthcare reform implementation planning, and international product development.

Ms. Carter has an M.B.A. from the Kellogg School of Management at Northwestern University and a B.A. in Economics from Northwestern University.

Resources by Mary Carter
White Papers
Journey and Data Analytics
White Papers
Journey and Education
White Papers
Using Customer Journey Mapping to Drive Customer Engagement
White Papers
Journey Mapping: Turn Pain Points into Tipping Points to Drive Customer Engagement
White Papers
The Three E's of Healthcare Consumerism