Kasia is a social media expert specializing in European Union (EU) communications and public information. She is responsible for strategizing, planning, executing, and measuring all aspects of social media campaigns, including advertising, editorial planning, creative production, activations, and competitions.
Kasia works with European institutions leading social media projects, coordinating teams, preparing integrated social media strategies, overseeing the delivery of paid campaigns, and recommending optimizations. Kasia has worked on a variety of projects within the Directorates-General of the European Commission, such as DiscoverEU, EU Climate Pact, European Year of Youth, Your Europe, Green Week, and EUandME.
Earlier in her career, Kasia directed the marketing department for an international consulting company that specialized in CE marking and oversaw all of its social media, content marketing, promotional activities, and international event organization. She also implemented digital media planning and buying for a global media agency.
Kasia earned her bachelor’s degree and master’s in applied linguistics from the University of Warsaw. She is fluent in five languages: Polish, English, Spanish, French, and Dutch. Kasia spent time volunteering as a member of the European Youth Parliament and was president of her school’s student union.