A customer experience made to order
Elevating brand perception through user experience and design
As online orders increased, Boston Pizza needed a new website that elevated its order experience to match its position as Canada’s No. 1 casual dining brand. The restaurant needed to make online ordering seamless by decreasing cart abandonment and developing a stronger customer relationship with logged-in orders.
How we did it
Our user experience team helped solve the digital complexities of the national brand, whose franchise-owned restaurants feature differing menus and promotions. With 60 percent of online orders coming from mobile, we simplified the path to order by implementing a more modern, mobile-first design, and new imagery.
decrease in cart abandonment rate
increase in logged-in orders