Effectively communicating about climate change is a unique challenge for global governments—it must strike a delicate balance between communicating the scientific details of climate change without too much jargon, and conveying the seriousness of the situation without making the cause seem hopeless.
How then is best to communicate with citizens about climate change and mobilize them to take action on climate issues? In this report, we present the latest insights from organizational, behavioral, social, and communication science on how to effectively frame climate messaging, motivate behavioral change, and communicate with young people. Topics covered include:
- Examples of different communication models that can shape how you talk about climate change
- How social contagion can be effectively used to spread climate-friendly behaviors
- Key challenges to anticipate and plan for as you develop your strategy in reaching younger generations
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In collaboration with our academic partners from COAST Montpellier