How effective climate communication can mobilize citizens

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By Elena Linczenyiova, Geert Stox, Dr. Helen Etchanchu, and Karen Ehrhardt-Martinez

As governments take action to address climate change, they’re increasingly recognizing the importance of mobilizing citizens to help achieve their climate goals. But effectively communicating about a complex topic like climate change is challenging.

In this on demand webinar hear from ICF experts and our partners at Montpellier Business School on triggering individual and societal action around climate change. Drawing from our new research on effective climate communication, we explored how to use concepts of social contagion, positive emotional energy, and tipping points to effectively mobilize citizens and stakeholders to take action to achieve climate goals.

Watch now for an in-depth conversation on: 

  • The role of emotions, social norms, participatory science education, and youth movements in effective climate communication
  • Understanding human dimension and customer engagement in areas such as energy consumption and electric vehicle (EV) adoption
  • What you can do now to create a practical guide to designing impactful climate communication campaigns
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Meet the authors
  1. Elena Linczenyiova, Director, Content and Policy + ICF Climate Center Senior Fellow

    Elena translates the complexity of European Union policies into clear and engaging content, with over two decades of strategic communication and broadcast journalism experience. View bio

  2. Geert Stox, Head of strategy
  3. Dr. Helen Etchanchu, Montpellier Business School, Chair for Communication and Organizing for Sustainability Transformation, co-author and scientific guarantor of Climate Communication report
  4. Karen Ehrhardt-Martinez, Director, Behavioral Science and Customer Insights

    Karen has more than 20 years of experience working as a consultant, program manager, and researcher. View bio