How effective climate communication can mobilize citizens

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As governments take action to address climate change, they’re increasingly recognizing the importance of mobilizing citizens to help achieve their climate goals. But effectively communicating about a complex topic like climate change is challenging.

In this on demand webinar hear from ICF experts and our partners at Montpellier Business School on triggering individual and societal action around climate change. Drawing from our new research on effective climate communication, we explored how to use concepts of social contagion, positive emotional energy, and tipping points to effectively mobilize citizens and stakeholders to take action to achieve climate goals.

Watch now for an in-depth conversation on: 

  • The role of emotions, social norms, participatory science education, and youth movements in effective climate communication
  • Understanding human dimension and customer engagement in areas such as energy consumption and electric vehicle (EV) adoption
  • What you can do now to create a practical guide to designing impactful climate communication campaigns
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Meet the authors
  1. Dr. Helen Etchanchu, Montpellier Business School, Chair for Communication and Organizing for Sustainability Transformation, co-author and scientific guarantor of Climate Communication report
  2. Geert Stox, Head of Strategy, ICF Next

    Geert is a strategic communications and brand management expert with more than 25 years of experience in global brands, innovation, and consumer behavior. View bio