In this on-demand webinar, we explore the ambitious plans to electrify and decarbonize buildings and homes throughout New York State. Gain a comprehensive understanding of the New York State (NYS) Clean Heat Program—a pioneering statewide initiative that promotes the adoption of heat pump technologies to replace fossil fuel space and water heating.
Avangrid provides an overview of the program and National Grid discusses how they adjusted their marketing and communications strategies to effectively engage customers and contractors in the Clean Heat Program. Additionally, Con Edison explores how they evaluated multiple innovative rate structures to help drive prolonged adoption and satisfaction with heat pump technologies in homes and businesses.
Key takeaways include:
- Overview of the NYS Clean Heat Program and best practices learned from the program.
- The role of marketing and communication programs to drive adoption.
- How an innovative pricing pilot evaluated customers’ willingness to respond to price signals.