5 steps to using the Gen Z personas to shape effective climate communications

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Is your institution looking to communicate effectively with the under-25s known as Gen Z? Governments, businesses, and NGOs recognize this group as among the most passionate about the need for meaningful action on climate change but don't always know how to connect.

We've developed this simple guide to walk you through the process of using Gen Z personas—that each represent real people and a key segment of your audience—to help you craft more tailored climate communications.

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