Extraordinary insights: A full-service advertising agency inside an energy consultancy.

We have unparalleled knowledge of the utility industry and combine that with cutting-edge marketing and media strategy, award-winning creative, data analytics, and deep customer insights. We will help you navigate the clean energy transition and boost program participation, while building your brand.

Our work


utility clients across the United States


energy customers reached annually


increase in utility customer response rates


Industry and advertising awards
75% of customers plan to have more smart energy tech in the next 3 years.

We know the utility industry—and customers—better than anyone else

Reaching utility customers is our specialty. We have secure access to anonymized usage data from hundreds of thousands of customers, and we use proven behavioral science and cutting-edge technology to build proprietary propensity models that help us understand diverse customer segments. The result is customized campaigns and messages that move your residential and business customers from consideration to action, lifting utility customer response rates by 3-5 times.

Discover Sightline(R), our customer analytics engine for utilities.

Achieve your business goals with omni-channel creative campaigns

Our award-winning utility campaigns excel in multi-channel marketing. With our powerful in-house media buying, we consistently exceed campaign goals, delivering up to 20% added value. Our unique skill lies in stretching utility program dollars. Immediate impact plus ongoing optimization—that’s our winning formula.

Explore BGE’s award-winning “Fairy Tale” campaign.

We bring our energy experts into the marketing process

Great ideas can come at any time, from any place. We bring a diverse group of experts to the table, extending beyond marketers. Our team includes specialists in energy efficiency programs, grid electrification, cybersecurity, electric vehicles, climate, and more. This deep bench and business knowledge accelerates our marketing strategy. We also connect our utility marketing clients with each other, sharing knowledge that’s relevant and actionable.

Your customers are diverse and so is our approach

Our integrated advertising campaigns are meticulously crafted by our multicultural team. They understand that being diverse is about celebrating differences and accurately reflecting the rich tapestry of our audiences—spanning age, race, culture, language, and region. Through every interaction, we empower and foster equity and inclusion. Welcome to marketing that speaks your customers’ language and embraces their uniqueness.

Our services

Customer marketing, advertising, and engagement

  • Omni-channel marketing strategy and implementation 
  • Media planning and buying 
  • Brand and corporate communications strategy and implementation
  • Business customer engagement account-based marketing 
  • Creative design and production 
  • Disadvantaged communities and low to moderate income customer marketing
  • Email marketing 
  • Multicultural communications strategy and implementation
  • Social media management

Customer insights and research 

  • Audience segmentation 
  • Customer behavioral insights 
  • Journey mapping 
  • Media and marketing analytics 
  • Primary and secondary customer research 

Marketing technology

We market over 200+ residential and business programs that provide real results for our clients.

  • Behavioral-based programs
  • Building electrification
  • Customer satisfaction
  • Decarbonization programs
  • Demand response and demand management programs
  • Electric vehicle programs
  • Energy efficiency awareness
  • Energy savings kits
  • Gas efficiency programs
  • Home energy assessments and quick home energy check-ups
  • Low- and moderate-income customer programs
  • Loyalty and rewards programs
  • Midstream HVAC and appliances
  • Online marketplaces
  • Pilots and new technology assessments
  • Residential new construction programs
  • Retail products programs
  • Schools-based programs
  • Time-of-use rates
  • Account-based marketing
  • Agricultural energy efficiency
  • Beneficial electrification
  • Building electrification programs
  • Building tune-ups and retro commissioning
  • Commercial new construction programs
  • Fleet electrification programs
  • Food services
  • Gas efficiency programs
  • Midstream HVAC
  • Multifamily programs
  • Outdoor lighting
  • Pilots and new technology assessments
  • Prescriptive and custom retrofit programs
  • Small business direct install

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