Utility customer engagement and marketing

Harness the power of analytics, energy expertise, and our award-winning digital agency to boost program participation.

Listen. Learn. Communicate.

Customer marketing has to work. Using advanced modeling tools and data analytics, we carefully monitor changing behavior, segment customers, and pinpoint trends to help you move from insights to actions, and pivot your offerings quickly in response to changing times.

Discover Sightline, our customer analytics engine for utilities.

Engage and convert—on all channels

Break through the noise and make your message stick with integrated, multi-channel campaigns that meet your customers where they are. From websites and billboards to connected home, voice, and mobile experiences, we help you reach and activate all segments with personalized products and services suited to their needs.

From smart homes to smart grid

Are you ready for the Energy-as-a-Service revolution? Today’s customers are embracing a range of smart energy products, from self-learning thermostats and solar panels for homes to microgrids and advanced sensors for businesses. By tapping into our range of energy experts, we bring a wealth of technological insight to your marketing and customer engagement initiatives.

Experience the ICF Next difference

Done well, creative marketing campaigns can dramatically increase program participation, customer satisfaction, and kWH saved. ICF Next, our award-winning full-service digital agency, works with utility clients to transform your customer communications and drive change by reaching the right consumers, with the right message, in the right moment. Our insight-led approach is coupled with compelling creative and targeted media strategies that move the needle across the entire spectrum of marketing channels.

Our services

Strategy and innovation

  • Design sprints
  • Customer journey mapping
  • Stakeholder engagement
  • Survey research

ICF Next, marketing and engagement

  • Integrated campaign planning
  • Media planning and buying
  • Award-winning creative and design

Technology solutions

  • Marketplace design and delivery
  • Sightline, program participation analytics
  • Customer care
  • Voice and smart home
  • Marketing automation

CO₂Sight: Decarbonization and energy planning platform

Develop a line of sight toward your decarbonized future with CO₂Sight, the only analytics and action planning framework with ICF expertise built in.

Learn more

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