Configure and manage programs to drive the behavior you desire

Tally is a seamlessly integrated system enabling intuitive incentives and tailored programs that match the way your customers think. Forget “one size fits all,” this is smart, proven software configured precisely to drive enterprise-wide value across teams—marketing, customer care, analytics, and operations. All powered by ICF Next loyalty experts behind the scenes.

Create promotions and fuel omni-channel experiences

Built to work for your business, motivate your customers, and drive the behavior you desire, Tally has never encountered a program rule or promotion it can’t execute. It’s that flexible.

Uncover actionable insights with a 360° view of your customer

Tally enables you to acquire and action on robust first-party customer data, all while delivering rich reports and dashboards which provide a single snapshot of all customer engagements, purchases, product preferences, and more.

The Tally difference

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Seamless integration

An open-API allows seamless integration with point of sale, reporting tools, third-party technologies, ESPs, mobile OS, social networks, and more.
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Multi-tenant and scalable

Capable of supporting multiple brands and programs on a single instance, Tally is well-suited to support large, global organizations.
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Automates loyalty

Automated features and real-time APIs streamline processes making everything less manual.
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Platform flexibility

Strikes the perfect balance of out-of-the-box simplicity and customizable features.
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Operational simplicity

All of the features you need to drive a successful program are available through one user-friendly tool.
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Compliant and secure

SOC1- and SOC2-compliant and hosted in Tier 1 data facilities, Tally offers uptime guarantees, disaster recovery, and redundancy.
“We used Tally to migrate 10 years’ worth of Amtrak’s customer data – a challenging but rewarding feat..”
— Cindy Roseland, VP Group Account Director, ICF Next

Tally integrates with the way you work

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Snapshot of Forrester 2019 report

Tally’s interface is intuitive—we especially liked that the call center module includes customer insights and prompts for next best actions in the member profile view.

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

Read The Report

Real loyalty starts here

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Client Story

Amtrak: Ridin' on with America's railroad

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There’s miles more to loyalty marketing than points

How to keep up with evolving customer expectations.
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How to drive customer loyalty by engaging your employees

Prepare frontline employees for loyalty initiatives.
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