Utility customer engagement and marketing
Listen. Learn. Communicate.
Customer marketing has to work. Using advanced modeling tools and data analytics, we carefully monitor changing behavior, segment customers, and pinpoint trends to help you move from insights to actions, and pivot your offerings quickly in response to changing times.
Discover Sightline, our customer analytics engine for utilities.
Engage and convert—on all channels
Break through the noise and make your message stick with integrated, multi-channel campaigns that meet your customers where they are. From websites and billboards to connected home, voice, and mobile experiences, we help you reach and activate all segments with personalized products and services suited to their needs.
From smart homes to smart grid
Are you ready for the Energy-as-a-Service revolution? Today’s customers are embracing a range of smart energy products, from self-learning thermostats and solar panels for homes to microgrids and advanced sensors for businesses. By tapping into our range of energy experts, we bring a wealth of technological insight to your marketing and customer engagement initiatives.
Experience the ICF Next difference
Done well, creative marketing campaigns can dramatically increase program participation, customer satisfaction, and kWH saved. ICF Next, our award-winning full-service digital agency, works with utility clients to transform your customer communications and drive change by reaching the right consumers, with the right message, in the right moment. Our insight-led approach is coupled with compelling creative and targeted media strategies that move the needle across the entire spectrum of marketing channels.
Our services
Customer marketing and engagement
- Marketing strategy and implementation 
- Media planning and buying 
- Brand and corporate communications strategy 
- Business customer engagement account-based marketing 
- Creative design and production 
- Disadvantaged communities and low to moderate income marketing
- Email marketing 
- Multicultural communications strategy
- Social media management
Customer insights and research 
- Audience segmentation 
- Customer behavioral insights 
- Journey mapping 
- Media and marketing analytics 
- Primary and secondary customer research 
Marketing technology
- Sightline® - Customer engagement platform
- Account-based marketing (ABM) services
- Marketing automation
- Marketing technology advisory
- B2B customer intent services
- Propensity modeling
COâ‚‚Sight: Decarbonization and energy planning platform
Our work
Upcoming events
How Maryland utilities meet their energy savings goals
2024 Women in Tech Leadership Awards
PLMA Load Management Leadership Conference
Our experts