News + Insights
News + Insights

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Improving brand engagement through human-centered loyalty technology
When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too.
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Blog
What’s the future of blockchain in loyalty marketing?
Blockchain, the decentralized, distributed public ledger, has also become a particularly hot topic in the loyalty space. Industry experts suggest the travel industry is ripe for a blockchain-based innovation.
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Podcast
AOF Podcast Episode 10: Leading with Empathy feat. Tricia Ewald of ICF Next
In this episode, we speak with Tricia Ewald, Managing Partner at ICF Next, as she describes how leaders can bring empathy to a team or organization, why empathy at work means a balance between compassion and objectivity, and how to recruit for empathy.
AOF PODCAST
News
About ICF Next
PRWeek shares highlights and factors behind ICF Next’s #11 ranking in the 2019 PRWeek Agency Business Report.
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News
PRWeek Agency Business Report
ICF Next ranked #11 in the 2019 PRWeek Agency Business Report.
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News
PR Trends Shaping 2019
These trends in consumer, corporate, technology, healthcare, and public affairs are shaping the PR industry. ICF Next’s Chief Growth and Innovation Officer Bryan Specht comments on consumer trends for brands.
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Blog
Loyalty points are here to stay. So are heightened member expectations
Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in.
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