News + Insights
News + Insights

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Improving brand engagement through human-centered loyalty technology
When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too.
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Blog
Loyalty points are here to stay. So are heightened member expectations
Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in.
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Report
The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
As an established leader in loyalty, we help brands improve their customer interactions. Learn about our latest recognition in the loyalty technology space.
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Blog
Improving brand engagement through human-centered loyalty technology
When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too.
READ ON THE BLOG
Blog
Immunizing European democracy against disinformation: Why fake news is about more than truth
Experts came together in Brussels to discuss approaches to protect European democracy from disinformation and fake news.
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Blog
3 reasons why marketers should be using advanced analytics
Advanced analytics can help marketers maximize their budgets.
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Blog
Igniting loyalty in low-frequency categories
Successful customer loyalty in low-frequency categories can be attributed to these best practices.
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