Journey mapping: Turn pain points into tipping points to drive customer engagement

Journey mapping: Turn pain points into tipping points to drive customer engagement

At ICF, our clients’ goals are at the heart of everything we do. So it’s no surprise to us that the same is true for many of them—and offering expert guidance to help our clients drive better engagement with their own customers is key to our ability to help them achieve measurable results.

This ICF white paper offers suggestions to overcome the obstacles that slow progress in improving customer experience and to enable organizations to implement companywide initiatives. With proper mapping, companies can turn indifferent customers into customers who are appreciated, empowered, and engaged and turn pain points into tipping points to achieve better business results.

Many organizations undertake journey mapping as a way to boost customer experience and engagement. However, without guidance, companies stall in their efforts to improve customer experience.

Download this white paper to learn more about ICF’s expert strategies for journey mapping and how they can help your organization turn customer engagement goals into the reality of lasting customer relationships.

Related Market and Service Offerings
  • Customer Journey Mapping - Satisfied Customers Repurchase, Tell Friends, and Engage More
Meet the authors
  1. Mary Carter, Managing Partner

    Mary is an expert in strategy, marketing, and communications with more than 20 years of experience. View bio

  2. Deanna Peiffer, Director, Strategy, Experience and Design

    With more than 20 years of experience, Deanna specializes in creating strategies that drive business growth and customer engagement. View bio

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