Finding value through technology maturity

Finding value through technology maturity
By Molly McDaniel
Molly McDaniel
Partner, Cloud Consulting and Client Services
Jan 7, 2021

The Web Hosting Maturity Scale helps technology and business leaders assess the various goals involved in delivering a website or service.

Want to learn how your organization measures up? Download your copy of the Web Hosting Maturity Model here!

The pace of innovation and change has accelerated in the last few years due to new technologies coming to market. Thanks to the impact of COVID-19, there’s also been more disruption in the last ten months than ever before—requiring organizations (and employees) to be increasingly nimble.

The combination of these factors has led to a certain amount of chaos as everyone is trying to adapt, experiment, and innovate with new products, methodologies, and technologies. However, it’s nearly impossible to be experts in all things cloud, automation, and emerging technologies.

We’ve seen our clients struggle trying to make sense of it all. It can be difficult and stressful to know when and where to invest resources from a time, labor, and cost perspective, all while trying to further align marketing, technology, and business stakeholders.

One challenge of these disparate stakeholders is that they aren’t always aligned on what needs to be done for a project. For example, the marketing team could be working towards one goal as the technology team is focused on a completely different milestone. How can organizations provide a single destination for these integrated teams?

To answer that question and help focus our clients’ investments, we developed the Web Hosting Maturity Scale. The scale can help you determine where you are today, where you want to go, and what the value is to all parties involved. It’s where innovation, partnership, and collective purpose co-exist.

The scale has six different areas that include high-level milestones for increased maturity:

  1. Software development converts everything needed for the end-to-end solution (infrastructure, security, configurations, controls, etc.) into code. 
  2. Portability separates the relationship between your application and infrastructure by removing their dependency on one another.
  3. Operational capabilities are the ability to deploy and configure services, while preventing them from changing to an unknown state in the future.
  4. Management capabilities are about being able to maintain something that is already there by deploying patches, hotfixes, version upgrades, etc.
  5. Validation and verification focus on ensuring the quality of the product delivered, while reducing manual labor.
  6. Security is matured by embedding your security settings, tools, reporting, scanning, etc. into the deployment process from the start.

Across these six areas, manual, siloed, and non-repeatable tasks are given a low score on the scale. As you increase the level of automation and repeatability in the environment, the scores will start to rise. You will start to implement Infrastructure as Code, DevOps methodologies, and potentially reach a status of Zero Ops. The benefits include lower support costs, increased availability and security of the solution, and overall quality improvement.

The scale helps to identify opportunities for continuous improvement and optimization, from which to build a roadmap. Getting this right can be a long journey, but it’s well worth it. In the end, you’ll have a high-quality solution that removes those historical silos.

Discover how organizations can stay nimble while making sense of all the latest products, methodologies, and technologies here.

ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
Go to ICF Next
Meet the author
  1. Molly McDaniel, Partner, Cloud Consulting and Client Services
File Under

The latest marketing trends, uncovered.

Subscribe to get insights, commentary, and news sent straight to your inbox.