Everyone in business will face a crisis. These tips can help.

Mar 2, 2018

No organization or person is immune to crisis. Are you prepared?

Digital and social media have changed the standards of crisis management and communications, but many organizations haven’t adapted their crisis planning or approach to account for this huge shift. With the downfall of the 24-hour news cycle and the rise of the nanosecond news cycle and citizen journalists, that is a setup for failure.

“There needs to be a cultural recognition that the old standard doesn’t hold today,” said Jeff Hunt, partner and co-founder of PulsePoint Group, an ICF company. Hunt has spent more than 30 years helping companies around the world manage crisis communications, ranging from natural disasters to data breaches to workplace violence, financial fraud, product flaws, employee misconduct and more.

And over the course of his career, he’s seen firsthand how digital channels have changed boardroom conversations in the wake of crises: “The discussion is no longer if we need to disclose information, but when and how.”

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“The discussion is no longer if we need to disclose information, but when and how.” — Jeff Hunt, Partner and Founder, PulsePoint Group

Hunt’s new book, Brand Under Fire: A New Playbook for Crisis Management in The Digital Age, unpacks the strategy behind successful crisis management – and how you can prepare for the worst.

In this episode of The Spark podcast, Hunt discusses the five key principles of successful crisis management with Kris Tremaine, senior vice president of ICF’s Learning, Engagement, Analytics, and Digital Solutions division.

Is your organization prepared for a crisis? What steps are you taking to develop your crisis strategy for the digital era? Let us know on Twitter, Facebook, and LinkedIn using #ConversationsInCrisis and tagging @BrandUnderFire on Twitter.

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