No organization or person is immune to crisis. Are you prepared?
“The discussion is no longer if we need to disclose information, but when and how.” — Jeff Hunt, Partner and Founder, PulsePoint Group
Hunt’s new book, Brand Under Fire: A New Playbook for Crisis Management in The Digital Age, unpacks the strategy behind successful crisis management – and how you can prepare for the worst.
In this episode of The Spark podcast, Hunt discusses the five key principles of successful crisis management with Kris Tremaine, senior vice president of ICF’s Learning, Engagement, Analytics, and Digital Solutions division.
Is your organization prepared for a crisis? What steps are you taking to develop your crisis strategy for the digital era? Let us know on Twitter, Facebook, and LinkedIn using #ConversationsInCrisis and tagging @BrandUnderFire on Twitter.