How we transformed complex scientific information using CX design to tell the story of the impactful work of our NCI client, earning us a Webby People’s Voice Award.
Telling the story of the future of cancer control
Working with DCCPS, we developed a journey map to ensure we could tell the story from a customer experience perspective. We needed to incorporate a number of topics—ranging from the history of DCCPS and its current organization and leadership, to complex scientific concepts and data, to the future of cancer research, and more.
The resulting simple, elegant microsite, and companion print publication, now guides visitors through all of these findings in a fresh, interactive way. Providing them with a comprehensive understanding of the important role DCCPS plays in reducing cancer risk, incidence, and death and enhancing quality of life for cancer survivors.