Our clever campaign took home Best in Digital Promo and Activation and was named the Top Travel/Hospitality Campaign.
Lobbying for the “chillest” legend
Our Coors Light campaign, in collaboration with advertising agency Alma, successfully lobbied to get trailblazing NFL coach, "The Iceman" Tom Flores inducted into the Pro Football Hall of Fame in Canton, Ohio. A noted Coors Light drinker, Flores was the first Latino who was both a starting quarterback and head coach in the NFL.
This legendary coach's induction into the Hall of Fame wasn’t the only big win for this campaign—it won SABRE awards for “Best in Sponsorships,” “Best in Earned National Broadcast Media,” and “Best in Paid Influencer Programs,” in addition to being named the runner-up for Best in Show honors.
Bringing back bar smells
For Miller Lite’s “Bar Smells” campaign, we focused on bringing back the distinct smells so many were missing throughout the pandemic: dive bars. Yes, that's right, Miller Lite fans could purchase candles that reminded them of their local watering hole with proceeds going to the U.S. Bartenders' Guild Foundation.
With a promotional boost on Saturday Night Live, this campaign featured scents, that while a bit untraditional, paid homage to our favorite places during a time when many were off limits. Musk. Tobacco. Pine. Yeast. This winning combo earned us “Best in Identity Branding.”
While these humorous campaigns delivered great communications results, they also championed inclusiveness (Coors Light), raised money and awareness for key client partners (Miller Lite), and creatively met a brand's target consumers where they were to create engagement and excitement (Hotels.com).