ICF Next recognized for humanizing customer loyalty through innovation
Customer loyalty is key to businesses growing and sustaining market share. And you always have to find new, data-driven ways to connect, engage, and nurture complex relationships with your customers.
Our marketing, communications, and digital transformation agency, ICF Next, has mastered the art of helping businesses build these types of lasting relationships. And for this, we’ve been recognized by global research and advisory firm Forrester Research as a “strong performer” among loyalty solution providers in its report, The Forrester Wave™: Loyalty Solutions, Q2 2021.
We were evaluated for our proprietary Tally® platform and loyalty services offering and noted for how we “humanize loyalty through participation and innovation.” Also for helping our clients pivot during the pandemic, offering “flexibility and reprioritization of work effort, client webinars, and bringing in consultants on issues like cleanliness.”
ICF Next senior managing partner and agency lead Kris Tremaine notes that this is attributable to our participation point-of-view and expansion of our service offerings over the past year.
“We’re continuing to help our clients pivot with refreshed frameworks, new delivery models, and taking an innovative approach to the way we deploy design thinking and agile methodologies.”
In Forrester’s evaluation, we were assessed across 28 criteria, scoring the highest possible ratings in fraud management, plus integrations and partnerships. Our next highest scores were in 20 criteria including data management and integration, campaign design and orchestration, promotion and offer management, predictive analytics and machine learning, user experience, strategy and analytics services, and more.
This is the latest in a series of Forrester recognitions for our team. ICF Next was named a “strong performer” in The Forrester Wave™: Customer Database & Engagement Agencies, Q1 2021, and we were recognized in Now Tech: Loyalty Marketing, Q4 2020 and Now Tech: Commerce Services, Q4 2020.