Energy Marketing AIQ Workshop
November 4-5, 2026
ICF Reston Headquarters
Reston, Virginia
As AI becomes more influential, the human element becomes more valuable.
The future of utility marketing won’t be decided by technology alone. It will be shaped by the people who know how to turn data into insights, build trust with customers, communicate with empathy, and translate innovation into meaningful customer experiences.
Join utility marketing and customer program leaders, strategists, and innovators for the 2026 Energy Marketing AIQ Workshop—an immersive, hands-on event focused on helping utility teams confidently navigate the next era of customer engagement.
Why attend?
Connect with industry peers to examine how utility marketing is evolving and what it means for your team. You’ll gain practical insights and discover new ways to use AI to strengthen customer engagement, sharpen marketing performance, and improve business outcomes.
What you’ll learn
Identify where AI can improve marketing performance
Explore practical applications for AI across campaign planning and optimization, customer insights, content development, automation, and personalization. Learn where AI can create value today—and where human judgment remains critical.
Strengthen customer engagement
Examine the forces shaping the next generation of utility customer engagement, including changing customer expectations, trust, transparency, affordability concerns, data growth, and new communication challenges.
Connect with peers navigating the same challenges
Participate in facilitated, interactive sessions built for discussion, problem-solving, and idea-sharing with fellow utility marketing leaders facing similar opportunities and challenges.
Build a responsible approach to AI adoption
Gain exposure to emerging AI trends, agent-based workflows, governance considerations, and the innovative approaches utilities are beginning to test and deploy.
Evolve how you measure marketing success
Discover how utility teams are rethinking marketing measurement, attribution, engagement, and proving business value in an increasingly AI-enabled environment.
Register today!
There’s no registration fee to attend, and ICF can provide travel and lodging support upon request, subject to your organization’s policies.
Contact Kelly.Schneider@icf.com if you have any questions or dietary restrictions.
We hope to see you there!