Energy Marketing AIQ Workshop
November 5-6, 2026
ICF Reston Headquarters
Reston, Virginia
As AI becomes more influential, the human element becomes more valuable.
The future of utility marketing won’t be decided by technology alone. It will be shaped by the people who know how to turn data into insights, build trust with customers, communicate with empathy, and translate innovation into meaningful customer experiences.
Join utility marketing and customer program leaders, strategists, and innovators for the 2026 Energy Marketing AIQ Workshop—an immersive, hands-on event focused on helping utility teams confidently navigate the next era of customer engagement.
Why attend?
Connect with industry peers to examine how utility marketing is evolving and what it means for your team. You’ll gain practical insights and discover new ways to use AI to strengthen customer engagement, sharpen marketing performance, and improve business outcomes.
What you’ll learn
Identify where AI can improve marketing performance
Explore practical applications for AI across campaign planning, customer insights, content development, and optimization. Learn where AI can create efficiency and where human judgment remains critical.
Design more relevant customer communications
Discover how utilities can combine customer data, insights, and emerging technologies to create communications that are more personalized, timely, and trusted.
Connect with peers navigating the same challenges
Share ideas and learn from utility marketing leaders exploring how to adapt their teams and strategies for what comes next.
Build a responsible approach to AI adoption
Learn how marketing teams are developing governance, workflows, and new practices to integrate AI while protecting customer trust and delivering business value.
Evolve how you measure marketing success
Examine approaches to engagement, attribution, and impact as customer expectations and marketing capabilities continue to change.
Register today!
There’s no registration fee to attend, and ICF can provide travel and lodging support upon request, subject to your organization’s policies.
Contact Kelly.Schneider@icf.com if you have any questions or dietary restrictions.
We hope to see you there!