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ICF Next / People
Mary Schwarz ICF Next
Managing Partner, ICF Next Government

Mary has more than 20 years of experience in communication and marketing in a variety of areas, including web, social, brand, and IT. Guiding clients as they reimagine their digital future, she is a distinguished communication strategist, directing marketing initiatives for clients such as the National Institutes of Health (NIH), which earned her the NIH Merit Award.

As a subject matter expert in paid and earned media, Mary has collaborated on more than 100 campaigns to reach diverse populations. She is adept at data analytics and performance management and is invested in advancing the collective understanding of how to harness big data to improve performance. Mary has contributed to the field with numerous abstracts spanning behavioral interventions to natural language processing. She holds a bachelor's degree in Political Science from the University of Pennsylvania.

Insights by Mary Schwarz