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David Fiedler
Senior Director, Strategy & Insight

As an award winning Creative, Strategy and Experience Design Director, David provides direction and strategy for teams in championing the role of the consumer as the hero of marketing ecosystems. He inspires organizations to think iteratively in the research, planning and design phases of a project lifecycle to arrive at the most effective solutions for clients and consumers. David evangelizes human-centered practices and asks companies to empathize with the wants and needs of a consumer to drive incremental growth.

David leads the Strategy and Insights team at ICF Olson in Toronto, Canada. David is most proud of his work as Creative and Strategic Director for the Belize tourism Board. During his tenure, Belize’s overnight tourism has risen over 45%, by applying Experience Design principles, creating the correct expectations and instilling pride in stakeholders and citizens of Belize.

Prior to joining ICF Olson, David spent two years at Minneapolis shop space150 as Director of User Experience Design. David has worked at many agencies in Los Angeles and Chicago, as Director of Interactive. His brand experience includes Belize Tourism Board, KidRobot, Pepsi, Saucony, CapitalOne, Aurora Health Care, Riga Ghetto Museum, Bauer Hockey, Honda Cars of America, Dairy Queen, 3M, American Express, among others.

David is a proud resident of Toronto where he rides motorcycles, roasts fine meats, and travels the world with scuba gear, a motorcycle helmet and a fork.