With a blend of analytical, technical, and communication skills, Kristi translates data stories for key stakeholders and executive decision-makers. She supports organizations through the implementation of digital analytics, insights, and enablement. She helps brands establish measurement strategies and tracking plans, conducts analyses, and delivers actionable insights to business stakeholders. Across her client engagements, Kristi also provides training and helps teams expand their digital analytics tools and datasets skill sets.
Kristi earned a bachelor’s degree in biology and psychology from Augustana College, expert business analytics certifications from Adobe and Google, and a SAFe 5 Practitioner certification from Scaled Agile, Inc.