About ICF

Katie Berndt

Strategy Director, Loyalty and CRM
Katie is an expert in improving end-to-end customer journeys with more than 15 years of experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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Katie works in our loyalty division. Her guiding principles include listening generously, seeking clarity, and living life to the fullest. She successfully leads and collaborates closely with cross-functional teams to improve the end-to-end customer journey.

Since joining our organization, Katie has worked on loyalty and customer relationship management strategy projects for a wide range of clients including 3M, Advance Auto Parts, American Red Cross, Amtrak, Best Buy, Citi, Discover Boating, Metropolitan Airports Commission, Radisson, Soma, Stop & Shop, and Wyndham.

Previously, Katie spent nearly 10 years with Transamerica in St. Paul, where she led marketing communication teams responsible for driving acquisition, engagement, and retention strategies for the consumer retirement division. Before that, Katie spent five years with TCF Bank in Minneapolis, taking on several roles throughout her tenure including brand manager, marketing specialist, special events coordinator, and program manager. She developed marketing campaigns and promotions to help meet sales goals at more than 100 Minnesota branch locations.

Katie enjoys traveling, running, biking, cheering on local sports teams, and participating in fantasy football. She lives with her husband, Aaron, daughter, Elise, and son, Thomas.

Education
  • Data Marketing and Analytics (DMA) journey mapping certificate
  • SAFe® 5 Agilist certification
  • MBA, University of St. Thomas
  • B.B.A., University of North Dakota

Insights

Article
4 strategies for connecting with your customers through zero-party data
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Going beyond points for the ultimate loyalty program
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2022 travel trends in hospitality as pent-up demand outweighs global uncertainties
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Marketing in the new digital frontier: Experts weigh in on all things Web 3.0
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Tighter product and service ecosystems drive loyalty for financial institutions
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