Katie Berndt is a strong strategy partner who is known for her ability to successfully lead and collaborate closely with cross-functional teams to improve the end-to-end customer journey. She brings 20 years of marketing experience, including more than 15 years of one-to-one acquisition, engagement, and retention project work and more than 10 years of strategic marketing planning. Her guiding principles include listening generously, seeking clarity, and living life to the fullest.
Since joining our organization, Katie has worked on loyalty and customer relationship management strategy, research, and journey mapping projects for a wide range of clients including 3M, Advance Auto Parts, American Red Cross, Amtrak, Best Buy, Citi, Commerce Bank, Discover Boating, Fogo de Chão, Grand Casino, Hilton, Metropolitan Airports Commission, PepsiCo Recycling, Radisson, Soma, Sonesta, Stop & Shop, Sun Country Airlines, The Vitamin Shoppe, and Wyndham.
Previously, Katie spent nearly 10 years with Transamerica in St. Paul, where she led marketing communication teams responsible for driving acquisition, engagement, and retention strategies for the consumer retirement division. Before that, Katie spent five years with TCF Bank in Minneapolis, taking on several strategic marketing roles throughout her tenure.
Katie enjoys traveling, running, biking, cheering on local sports teams, and participating in fantasy football. She lives with her husband, Aaron, daughter, Elise, and son, Thomas.
Data Marketing and Analytics (DMA) journey mapping certificate
SAFe® 5 Agilist certification
MBA, University of St. Thomas
B.B.A., University of North Dakota