News + Insights

Growth Fundamentals Key, Regardless of M&A

Mar 13, 2018 2 MIN. READ

In an article for PR Week, Bob Feldman explains how mergers and acquisitions can accelerate growth and/or solve problems — but only if certain fundamentals are in place.

WPP‘s consolidation of Burson-Marsteller and Cohn & Wolfe is only the latest effort by a wide range of companies to search for greater growth through mergers and acquisitions.

Some of the M&A activity is fairly predictable, such as AT&T’s attempt to acquire Time Warner or Disney’s attempt at 21st Century Fox. Some deals are more surprising and innovative: Amazon’s acquisition of Whole Foods, the pending CVS-Aetna deal, and the Dow-DuPont merger and upcoming “triple spin.”

Yet regardless of what drives these deals or the level of disruption they cause in an industry, there are certain fundamentals that are essential for growth, whether in a stand-alone company or newly merged one. Assuring an organization has the DNA to nurture and develop these attributes is a critical responsibility of everyone in the C-suite, particularly including the CCO.

What are these “fundamentals for growth?”

By Bob Feldman

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