Take this quiz to test your knowledge of crisis communications, and then get your crisis readiness assessment from Brand Under Fire: A New Playbook for Crisis Management in the Digital Age.
From Amtrak to Uber, we’ve witnessed numerous well-known brands and public figures experience crises in the past year, ranging from product malfunctions and natural disasters to employee misconduct. These incidents have only strengthened the case for being well prepared for a crisis. Because effective crisis management is not just what happens after an incident. It includes everything you’ve done to prepare for it.
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