White Papers

Customer-Centric Design Increases Engagement and Satisfaction

Jul 24, 2017

Today's consumers have high expectations. They want organizations to engage, empathize, and educate them, all while offering high quality products and services in real time. But many organizations fall short in meeting these expectations. Some may not understand their customers' motivations and interests.

To guide your experience design transformation, ICF Journey+™ offers a 360° view of the challenges and opportunities for your customers and your organization. Journey+™ uses a combination of journey and process mapping.

The road to customer-centric design includes:

  • Knowing the Customer
  • Understanding the Current Experience
  • Planning for a Better Experience

Download this flyer to learn more.