For most airports today, Air Service Development (ASD) is a strategic imperative. Yet in an environment where airlines have far more service opportunities than they have aircraft to fly them, convincing airlines to add new routes and invest in your airport is more challenging than ever before. And airport leaders often feel, not without reason, that they are held accountable for results over which they have little control.
Airports must rise to the challenge by adapting to the way airlines plan their networks today, retaining what works but, crucially, adding new and emerging practices designed to make it easier for airlines to advocate growth for your airport.
ICF builds on the successful elements of standard ASD with ASD 2.0, offering emerging practices to put airports in control of their air service destinies.
|Standard ASD||ASD 2.0|
|Use of Industry Data||
Persuade airlines how to plan their networks
|Understand how airlines currently view a market and what gaps an airport needs to close to increase airlines’ willingness to add capacity
|Approach to growing air service||Provide a better climate for airlines to add service to drive target passenger demand|
|Use of consumer insights research||--||Understand target customers’ views of your airport to design and drive plans to close the gaps found in the industry data|
|Who's in control||Airlines||Airports|