We are trusted advisors to Fortune 500 executives, defining what communication and marketing excellence looks like in the digital age with unrivalled expertise and deep industry knowledge.
Organizational Design & Change Management
The needs and expectations of the modern organization have fundamentally changed. New organizational models, new processes, new training, and new governance approaches are now required in order to capitalize on the digital opportunity.
Issues, Crisis & Brand Repair
Reputational threats are more frequent and more severe than ever. Effectively leveraging digital, however, can work in your favor. From anticipating potential threats, to navigating live issues, to repairing a brand after a crisis, we are with you at every stage.
Communications & Digital Strategy
As your means of communicating with key constituents continues to evolve, we provide the data, the insights and the strategies to engage your exact audience at the right time, with the perfect message.
Passionate, creative, and experienced
A New Playbook for Crisis Management in the Age of Digital by Jeff Robert Hunt with Geoffrey Leavenworth
There are many books on crisis management, but Brand Under Fire focuses on responding to crisis in the digital age. Jeff Hunt draws on 25 years of experience with some of the major crises of our times—including the Fukushima tsunami and nuclear meltdown, the SoCalGas Aliso Canyon methane leak, and the Dell laptop worldwide battery recall—to provide a playbook for effective communications when companies are most vulnerable. He shares invaluable insights on sophisticated digital strategies, social media listening, communicating with Millennials, and the most effective techniques for telling your story and protecting your brand.
As a partner and co-founder of PulsePoint Group, Jeff Hunt specializes in crisis management and preparedness, branding, CEO communications, reputation management, and social media strategy. PulsePoint helps organizations succeed by embracing change in the digital era.
During the course of his 25-year career, he has worked with DuPont, IBM, AT&T, Coca-Cola, Johnson & Johnson, Dell, Nike, Whole Foods, and many other companies.
Jeff has lived throughout the world and navigated many cultures on behalf of clients. Prior to establishing PulsePoint, Jeff was president of Cohn & Wolfe, a global public relations firm formed following a merger with GCI Group. He has also served as CEO of GCI and Read Poland Associates. He spent 18 years at Burson-Marsteller, ultimately serving as chief operating officer for Europe, with responsibility for 16 offices throughout the continent. He also established the firm’s presence in Korea and Mexico.
A graduate of The University of Texas at Austin, Jeff serves as adjunct professor of Strategies in Public Relations at the university’s Moody College of Communications and is a frequent lecturer at its McCombs School of Business.