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Partners for the Digital Age

We are trusted advisors to Fortune 500 executives, defining what communication and marketing excellence looks like in the digital age with unrivalled expertise and deep industry knowledge.

Contact Us

Austin

2700 Via Fortuna
Suite 200
Austin, TX 78746

(512) 582-7450

AUSTIN@pulsepointgroup.com

Los Angeles

2049 Century Park East
Suite 690
Los Angeles, CA 90067

(424) 343-5050

LA@pulsepointgroup.com

Book: Brand Under Fire

A New Playbook for Crisis Management in the Age of Digital by Jeff Robert Hunt with Geoffrey Leavenworth

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There are many books on crisis management, but Brand Under Fire focuses on responding to crisis in the digital age. Jeff Hunt draws on 25 years of experience with some of the major crises of our times—including the Fukushima tsunami and nuclear meltdown, the SoCalGas Aliso Canyon methane leak, and the Dell laptop worldwide battery recall—to provide a playbook for effective communications when companies are most vulnerable. He shares invaluable insights on sophisticated digital strategies, social media listening, communicating with Millennials, and the most effective techniques for telling your story and protecting your brand.

As a partner and co-founder of PulsePoint Group, Jeff Hunt specializes in crisis management and preparedness, branding, CEO communications, reputation management, and social media strategy. PulsePoint helps organizations succeed by embracing change in the digital era.

During the course of his 25-year career, he has worked with DuPont, IBM, AT&T, Coca-Cola, Johnson & Johnson, Dell, Nike, Whole Foods, and many other companies.

Jeff has lived throughout the world and navigated many cultures on behalf of clients. Prior to establishing PulsePoint, Jeff was president of Cohn & Wolfe, a global public relations firm formed following a merger with GCI Group. He has also served as CEO of GCI and Read Poland Associates. He spent 18 years at Burson-Marsteller, ultimately serving as chief operating officer for Europe, with responsibility for 16 offices throughout the continent. He also established the firm’s presence in Korea and Mexico.

A graduate of The University of Texas at Austin, Jeff serves as adjunct professor of Strategies in Public Relations at the university’s Moody College of Communications and is a frequent lecturer at its McCombs School of Business.